The redesign of Elle magazine


I’ve had a copy of the newly relaunched British Elle sat on my desk for a while now as I considered the drastic change the magazine made between its February and March editions. I always liked Marissa Bourke’s previous reinvention of the Elle brand as an upper-mid market style title, and was surprised by the change of direction. But last night in London new creative director Suzanne Sykes and design consultant Mark Leeds talked through their redesign for EDO members and clarified the changes.

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EDO: Port magazine, 13.11.12

The next EDO event looks at Port magazine. I’ll be interviewing editor Dan Crowe and creative directors Matt Willey and Kuchar Swara about their quarterly men’s magazine as they prepare to publish the eighth issue.

This is a rare chance to hear from the trio behind one of the most exciting British launches of recent years. We’ll be talking about how the started the magazine, what they’ve learned along the way, and their ambitions for the future.

Tickets available here.

 

Visual journalism

The latest EDO event featured Italian art director Francesco Franchi, the man behind the beautiful visual journalism of IL Magazine, the monthly supplement to the daily Il Sole 24 Ore business newspaper. Francesco’s well-presented talk explained in words, pictures and, naturally, infographics, how the magazine was conceived and executed, and how the recent redesign developed. A fascinating story, well told.

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EDO – Francesco Franchi, IL

The next EDO event takes place on June 25 at Mother London, featuring Francesco Franchi, design director of the multi-award winning IL magazine. A must-see.

Tickets here.

 

EDO x Illustration

More EDO goodness. Three of our favourite illustrators discuss their work. Might even get them to talk about what it’s like working for us editorial designers!

Monday November 21
Drinks 7pm
Talk 7.30 to 8.30pm
Gopher Hole, 350-354 Old Street, London EC1V 9NQ

Tickets available online here.

 

Fantastic Man at EDO

Big thanks to Jop van Bennekom and Penny Martin for sharing their thoughts on Fantastic Man and The Gentlewoman with me in front of over a hundred EDO members last week. The Mother canteen area was a perfect addition to the EDO’s range of venues, and was pretty much full to hear the two editors talk about their publications.

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Gentlewoman joins Fantastic Man at EDO

There are still a few tickets left for my live interview with Fantastic Man’s Jop van Bennekom for EDO next week. I’m excited to add that Penny Martin, editor of sister publication The Gentlewoman will be joining the conversation too.

Book now before the holiday.

 

EDO Indie Night

I’ve already posted about this but here are the full details of the upcoming EDO Indie Night – a must for London-based magCulture readers.

The evening features the team behind the recently relaunched Grafik, including art director and all-round magaholic Michael Bojkowski; Ed-art team Tim Hayward and Rob ‘Supermundane’ Lowe from food journal Fire & Knives; and UK Wired art director Andrew Diprose will be talking about his other project, cycle mag The Ride Journal. It promises much insight into how to make a success of self-publishing.

If that wasn’t enough, EDO have arranged that back issues of Ride Journal will be available at 30% discount; Fire & Knives subscriptions will be available at 36% less than usual; and everyone present will get a free copy of the new Grafik as well as a subs offer. Phew!

March 17 at Moving Picture Company, Wardour St. Tickets cost £5 for members, £15 non-members. Details: layla@gillbranston.com

After the jump, a larger version of the flyer…

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January 27, 2011

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EDO DIY exhibition

Earlier this week EDO held their third annual DIY exhibition, where members are invited to select their favourite pieces of editorial design from the past year for an adhoc one-night exhibition. It made an eclectic show – here’s a record of the work that turned up on the evening. Note: nothing digital, not even an iPad app. And having dominated in the previous two years there was not a single page from Wired. Biggest presence: Bloomberg Business Weekly.

What would you add?

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Overmatter

Little White Lies have set another creative challenge, and this time ‘you don’t need some whiz bang Mac loaded with shiny software. All you need is your regular household tat, some sticky back plastic and loads of imagination’. The challenge? build a rocket.

Luke Hayman’s latest redesign for Builder.

More details of the upcoming EDO event; the exhibition, free drinks, a magazine quiz and the chance to win an iPad.

Meanwhile, at Colophon we’re dusting down our project plans and hope to soon have news of events later this year.

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