Comments on: First tablet demo appears

By: Michael

Michael — Sun, 13 Dec 2009 10:52:40 +0000

Apple Tablet = Massive Massive Fail

By: James Kelleher

James Kelleher — Sun, 06 Dec 2009 11:55:44 +0000

This will be the preferred content delivery system for people who like to browse using dead hands on sticks.

By: Andy Cowles

Andy Cowles — Sat, 05 Dec 2009 22:21:13 +0000

I like it too.
I agree this demo looks perhaps too much of a conventional print magazine format to take true advantage of what the platform might offer. But we’ve only seen Sports Illustrated so far, and that is about as trad as it gets.
It’s early days, it will change and it will get better. Other magazine brands will start to stretch and innovate on it.
Personally, I cannot imagine wanting to lug the bloody thing around, so I don’t see it replacing print, but it will give consumers another option. Which is fair enough.
Given that Apple are taking more and more revenue from software (music, apps etc) this looks to me like an attempt to sell branded editorial content through i-tunes or similar.
If so, I wonder how open the platform will be? Will anyone be able to write content to this thing, or will it just be the big American publishers allowed to play…

By: Aaron Moodie

Aaron Moodie — Sat, 05 Dec 2009 07:50:36 +0000

I like it. I can see this sort of thing completely replacing the current newspaper. As for magazines, I’m still attached to a printed copy. For now.

@LondonLee I don’t see how the ads in that demo are any easier to ignore than a traditional magazine?

By: LondonLee

LondonLee — Fri, 04 Dec 2009 16:02:57 +0000

The art director in me had the horrors when they showed you could rearrange the order of the magazine. So much for all my hard work getting it to flow nicely.

It occurred to me watching this that, like Tivo, it will be even easier to ignore the ads. So how will this “save” the magazine industry when they’re giving people the means to fast-forward past their source of revenue?

By: David

David — Fri, 04 Dec 2009 10:35:12 +0000

This is the first digital magazine “thing” I’ve seen that i can say actually looks good and quite exciting. But to be honest, i couldn’t think of anything more tedious than carrying around an A4 sized tablet in my bag to read my favourite magazine on, id rather buy it…

By: uberVU - social comments

uberVU - social comments — Fri, 04 Dec 2009 10:12:26 +0000

Social comments and analytics for this post…

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By: Tweets that mention magCulture.com / editorial design -- Topsy.com

Tweets that mention magCulture.com / editorial design -- Topsy.com — Fri, 04 Dec 2009 09:27:50 +0000

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By: Jonny Clark

Jonny Clark — Fri, 04 Dec 2009 08:31:13 +0000

It’s a lovely idea, however, it doesn’t sit too well with me, something with so many elements is a cross breed between the internet and print but somehow feels less intuitive.

It is a complicated navigation system with ideas such as switching the pages around that adds nothing to the readers actual enjoyment.

I have to say, it is an art form in putting together a solid, coherent publication. Allowing readers to change the format of the publication distorts any character or individuality that a publication brand can have, especially when you can even change the photos or the way the text is laid out.

Personally, I feel Time Inc, should have spent less effort in making the product ‘feel’ like a magazine and more time actually focusing on how a user actually interacts with digital content. This over-tactility and interaction may be it’s stumbling block.