Comments on: Wired iPad concept http://magculture.com/blog/?p=5647 Magazine design, magazine news Fri, 10 Sep 2010 14:44:05 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: All in All: We’re just Volumes | Designblog http://magculture.com/blog/?p=5647&cpage=1#comment-84461 All in All: We’re just Volumes | Designblog Fri, 02 Apr 2010 13:39:49 +0000 http://magculture.com/blog/?p=5647#comment-84461 [...] but inevitable, or is it? “But of course not,” Mr Henk replies.  ”A book is an iPad is a volume. Period.” I’m a bit surprised by Mr. Henk’s reply. I thought in [...] [...] but inevitable, or is it? “But of course not,” Mr Henk replies.  ”A book is an iPad is a volume. Period.” I’m a bit surprised by Mr. Henk’s reply. I thought in [...]

]]> By: uberVU - social comments http://magculture.com/blog/?p=5647&cpage=1#comment-83817 uberVU - social comments Wed, 24 Feb 2010 17:30:39 +0000 http://magculture.com/blog/?p=5647#comment-83817 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by pete_hughes: editorial design on the ipad... exciting http://magculture.com/blog/?p=5647... Social comments and analytics for this post…

This post was mentioned on Twitter by pete_hughes: editorial design on the ipad… exciting http://magculture.com/blog/?p=5647...

]]> By: jeremy http://magculture.com/blog/?p=5647&cpage=1#comment-83788 jeremy Fri, 19 Feb 2010 15:24:33 +0000 http://magculture.com/blog/?p=5647#comment-83788 It is possible the iPad will be the Betamax of it's day, but given Apple's recent record that seems unlikely. But even it soes end up as the Betamax of our day, Betamax's failure didn't end video recording. VHS won that battle and there were other formats along the way before we got Sky+ and other PVRs. And YouTube, Hula, iPlayer... and of course, the iPad. It is possible the iPad will be the Betamax of it’s day, but given Apple’s recent record that seems unlikely.

But even it soes end up as the Betamax of our day, Betamax’s failure didn’t end video recording. VHS won that battle and there were other formats along the way before we got Sky+ and other PVRs. And YouTube, Hula, iPlayer… and of course, the iPad.

]]> By: Mike Koedinger http://magculture.com/blog/?p=5647&cpage=1#comment-83787 Mike Koedinger Fri, 19 Feb 2010 15:18:58 +0000 http://magculture.com/blog/?p=5647#comment-83787 All of us will use and love it, ...once it's on the market and once magazins have their applications running, ... why wouldn't we? All of us will use and love it, …once it’s on the market and once magazins have their applications running, … why wouldn’t we?

]]> By: Jonny Clark http://magculture.com/blog/?p=5647&cpage=1#comment-83786 Jonny Clark Fri, 19 Feb 2010 15:08:56 +0000 http://magculture.com/blog/?p=5647#comment-83786 Fair points Jeremy, and I understand the fact they are testing the product to gauge reaction, but I can't get the idea of this being a new betamax of mini-disc player, (that are hot for a year or so until everyone realizes their limitations) out of my head. For example, when you download the mag, it will either take many minutes to download the whole thing (360's and videos included) or do you stream the video content, but what about on planes (non-US) or the underground (where a lot of people read magazines), where there is no wi-fi or signal to download from? An e-magazine with no functionality is surely worse than a printed publication? Also... what about the type, how legible is it at varying sizes? I guess time will tell... Fair points Jeremy, and I understand the fact they are testing the product to gauge reaction, but I can’t get the idea of this being a new betamax of mini-disc player, (that are hot for a year or so until everyone realizes their limitations) out of my head.

For example, when you download the mag, it will either take many minutes to download the whole thing (360′s and videos included) or do you stream the video content, but what about on planes (non-US) or the underground (where a lot of people read magazines), where there is no wi-fi or signal to download from? An e-magazine with no functionality is surely worse than a printed publication?

Also… what about the type, how legible is it at varying sizes?

I guess time will tell…

]]> By: jeremy http://magculture.com/blog/?p=5647&cpage=1#comment-83778 jeremy Thu, 18 Feb 2010 09:36:49 +0000 http://magculture.com/blog/?p=5647#comment-83778 Not sure about ten years too late – perhaps a couple of years too soon? This demo, and the others we;ve already seen, are bets. If they were the finished thing they'd be kept in a box marked 'Top Secret'. Instead, the demos are attempts to test reaction, both from potential publishers and readers but also from advertisers, partners, sponsors etc. Hence the mixed messages. A little for creatives (visual demo!), a little for advertisers (360s!) and some digi-speak for the marketeers (Facebook!). Not sure about ten years too late – perhaps a couple of years too soon? This demo, and the others we;ve already seen, are bets. If they were the finished thing they’d be kept in a box marked ‘Top Secret’. Instead, the demos are attempts to test reaction, both from potential publishers and readers but also from advertisers, partners, sponsors etc. Hence the mixed messages. A little for creatives (visual demo!), a little for advertisers (360s!) and some digi-speak for the marketeers (Facebook!).

]]> By: Jonny Clark http://magculture.com/blog/?p=5647&cpage=1#comment-83777 Jonny Clark Thu, 18 Feb 2010 09:27:55 +0000 http://magculture.com/blog/?p=5647#comment-83777 I agree, I am not sure how sustainable this is as a new editorial platform. With magazines slashing budgets to stay afloat, would they really invest in a team to work on the digital side too for a piece of kit (that is fundamentally a special needs iPod) that costs 400 quid and probably isn't going to have that many units sold? The readership on these tablets must be microscopic compared to the real world. Sadly i feel this tool is 10 years too late and 10 times too expensive for it to be a new medium for publishing. I am hoping, and somehow expect a revival of print in the mass consumers eyes, where the tactility and art of publishing will still reign supreme. I agree, I am not sure how sustainable this is as a new editorial platform. With magazines slashing budgets to stay afloat, would they really invest in a team to work on the digital side too for a piece of kit (that is fundamentally a special needs iPod) that costs 400 quid and probably isn’t going to have that many units sold?

The readership on these tablets must be microscopic compared to the real world.

Sadly i feel this tool is 10 years too late and 10 times too expensive for it to be a new medium for publishing.

I am hoping, and somehow expect a revival of print in the mass consumers eyes, where the tactility and art of publishing will still reign supreme.

]]> By: pete http://magculture.com/blog/?p=5647&cpage=1#comment-83771 pete Wed, 17 Feb 2010 14:46:12 +0000 http://magculture.com/blog/?p=5647#comment-83771 I rather suspect they don't know the detail yet - I notice their concept is so evolved that they see "The ability to tweet about an article you like, to post it to your Facebook page..." as a radical development. Lots of mentions of targeting consumers too. Still feels to me like something worked around needs dreamt up in the marketing department, not the editorial one. I rather suspect they don’t know the detail yet – I notice their concept is so evolved that they see “The ability to tweet about an article you like, to post it to your Facebook page…” as a radical development. Lots of mentions of targeting consumers too. Still feels to me like something worked around needs dreamt up in the marketing department, not the editorial one.

]]> By: Lee http://magculture.com/blog/?p=5647&cpage=1#comment-83770 Lee Wed, 17 Feb 2010 13:59:32 +0000 http://magculture.com/blog/?p=5647#comment-83770 Not a bad start is it? Not a bad start is it?

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