December 8, 2011
Magazine of the week: Cagoule
The team behind kid’s mag Anorak have done a great job with that magazine, but when editor Cathy told me they were planning a magazine for grown-ups I admit I was a bit unsure. Could she and designer Rob Lowe transfer the perfectly tuned editorial exuberance of Anorak to the adult sphere? It seemed a tall order.
I needn’t have worried. Cagoule – the second magazine in their growing range of magazines named after rainwear – arrived this week and is a joy from start to finish.
Much is made of the idea these days that general interest magazines are dead, that new titles need to be about one subject. Cagoule ignores this perceived wisdom, instead wandering from comic strips to food, to shot stories to poetry.
A major highlight for me is Anne-Marie Crowhurst’s poem, above. The verse and its presentation are beautifully unified in mood.
Well-placed nostalgia.
Colour!
Monochrome!
Cute cloud!
Rob and Cathy have done a great job developing a tone of voice that is an appropriately grown-up version of Anorak. It could easily have been an indulgent disaster – instead we have a very lovely happy mag for grown-up kids that repays repeat visits. It’s been a while since I’ve had a magazine in my hands that I kept wanting to flick through again and again like this.
Contributing artists include Jim Stoten, Hattie Smith, Nick White and Scott Balmer.
Better still, we’re able to offer Cagoule as the latest addition to the magCulture store; buy it online, or at our pop-up store from next week.
3 Comments
Comment on December 9, 2011 by Cathy Olmedillas says:
PHEW!! So pleased you like it! I totally agree with you, it could have been one indulgent disaster, was very aware during the process that it needed to stay FUN and HAPPY as that’s the stuff we want to read, not serious pontificating re-hashed press releases! Thank you xx
Comment on December 13, 2011 by magCulture | Diseño Editorial says:
[...] dejo con una sola imagen, pueden ver el resto en ESTE LINK [...]
Comment on December 16, 2011 by Cagoule Magazine - Issue #1 | Selectism.com says:
[...] Magculture introduce us to Cagoule, a grown-up magazine from the folks who make excellent kids publication Anorak. If you ever get a chance to pick up the children’s version do, it’s a great piece of eye-popping design. The adult version keeps that same sense of fun which is what will set it apart from it’s rather more serious minded competitors. [...]
