Eye magazine
From publication of its 67th issue this week, design magazine Eye will be published by a new management-owned company. The title has passed through several different publishing companies since its launch in 1990, with Haymarket the latest publisher to fail to make the project work for them.
Haymarket have ‘released ownership’ of the title, and editor John L Walters and art director Simon Esterson will now publish the title themselves, a move that should prove a good one for all concerned. Haymarket must have had big ambitions for Eye as a brand to add to its stable of media-related titles and linked exhibitions and conferences, but design and marketing are uneasy bedfellows.
It will surely be better off as an independent.
4 Comments
Comment on April 10, 2008 by richard says:
brave men. good luck to all concerned
Comment on April 10, 2008 by Dominic says:
This is fantastic news, I never felt it sat well with Haymarket. They were pushing it in the wrong direction with all the tie ins and a move to greater advertising whilst leaving the important content to lie fallow and print and finishing to languish.
If this maintains the quality output of John’s other project Unknown Public, good times are ahead!
Comment on April 10, 2008 by Peter says:
The magazine could not have hoped for better guardians. Best of luck to them.
Comment on April 11, 2008 by dadif says:
Presumabley tho the haymarket desire for advertising was in order to make it vaguely profitable? How do you suggest paying for great editorial/print finish with lesser advertising? Apart from raising the cover price even more (it already must be one of the most expensive mags on the shelves)
It must be a tricky business model. But best of luck to them
