September 8, 2008
Esquire’s e-ink cover
Forget videoing printed magazines – Andrew has the scoop on US Esquire’s much-hyped battery-powered animated e-ink front cover. Don’t hold your breath…
4 Comments
Comment on September 9, 2008 by Doktor says:
yeah saw it today. Unfunny Gimmic. Would have worked in the 70ties , maybe for comics. MAybe it woudl work today if they integrated it ironically in an image (with neonsign and a Grace Jones lookalike or I dont know what)
Maybe a portait of Obama and McCain Face to Face and in the middle a blinking heart. Well I’m drifting off but how I saw it in BArnes and Nobles it looked so lame… I dont think anybody cares about this.
Comment on September 9, 2008 by Gary says:
Leave it to the Americans to work out new ways of filling landfills with batteries. I suppose this magazine can’t be recycled now?
Comment on September 9, 2008 by Philip Mikal says:
Comment on September 10, 2008 by mike ley says:
bought a few extras to take apart/hack.
i’m surprised esquire didn’t use it in a more interesting way, similar to how ford made it animate their car.
