Selling redesigns to the reader
Mark Porter looks over today’s redesign of The Independent newspaper and notes how editor’s letters fall into cliché as they explain redesigns to their readers: “a more modern and elegant font…” etc
2 Comments
Comment on September 23, 2008 by Tim Holmes says:
But it was prefaced “And a final technical note for those who are interested”, which almost certainly just means thee and me. And Mark Porter.
Comment on September 24, 2008 by Andrew says:
Apparently it’s post-modern irony
