Selling redesigns to the reader

Mark Porter looks over today’s redesign of The Independent newspaper and notes how editor’s letters fall into cliché as they explain redesigns to their readers: “a more modern and elegant font…” etc

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  1. But it was prefaced “And a final technical note for those who are interested”, which almost certainly just means thee and me. And Mark Porter.

    Comment by Tim Holmes — September 23, 2008 #

  2. Apparently it’s post-modern irony

    Comment by Andrew — September 24, 2008 #

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