Interactive Esquire cover

What better demonstration that US Esquire’s e-ink cover from last year was a waste of time, and that a print gimmick can still better electronic effects? (thanks Kyle).

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  1. Yep, I’m a fan. Clever piece of ad selling there too.

    Comment by Andrew — April 1, 2009 #

  2. I agree. Very cool, and the advertiser has totally bought in to the concept.

    Comment by Neil Braidwood — April 1, 2009 #

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