December 11, 2009
Strong cover strategy
Good covers come from a strong strategy, but this is taking a constant direction a bit too far, surely. On the left, Mens Health Oct 2007. On the right, Men’s Health Dec 2009.
This has been doing the email rounds over the past day or so, thanks everyone who sent it to me.
10 Comments
Comment on December 11, 2009 by Rad4Ever says:
Someones had too many protein shakes!
Comment on December 11, 2009 by MA says:
these health magazines are always the same every issue anyway – they must have run out of adjectives for their coverlines and thought what the hell – Ctrl C Ctrl V
Comment on December 12, 2009 by uberVU - social comments says:
Social comments and analytics for this post…
This post was mentioned on Twitter by cristianlupsa: Culmea autoplagiatului: http://magculture.com/blog/?p=5182 :-)…
Comment on December 12, 2009 by Mark says:
Is it for real? Why would you steal the 1,293 things headline? Is it the ultimate coverline number?!
Comment on December 13, 2009 by simon says:
Wow that is so lame! How embarrasing……….!!
Comment on December 13, 2009 by Mark says:
(I meant repeat not steal, obv!)
Comment on December 14, 2009 by andy smith says:
This was picked up by The Guardian this morning, page 3 of G2… glad to see they read magculture
Comment on December 15, 2009 by Crispian says:
Good grief! Do you think they simply ‘forgot’ to change the cover lines on an old layout, or have they finally succumbed to re-running old features to save money?
Let’s face it, I doubt many of the readers would notice.
Comment on December 15, 2009 by Joe steel says:
This isn’t the one that’s in the shops, is it the US edition? If so you’d think the Guardian would check their facts more carefully… oh wait.
Comment on December 24, 2009 by Ed says:
Same coverlines… The Sunday Times Magazine ran a cover last weekend identical to the Telegraph’s Sunday supplement from a year back! Exactly the same apart from the coverlines,,,
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