February 17, 2010
Wired iPad concept
Wired and Adobe share their concept work on a touch-screen version of the magazine in this video. No surprises how well Scott Dadich’s designs transfer to a moving environement, but a shame not to see more of the detail.
9 Comments
Comment on February 17, 2010 by Lee says:
Not a bad start is it?
Comment on February 17, 2010 by pete says:
I rather suspect they don’t know the detail yet – I notice their concept is so evolved that they see “The ability to tweet about an article you like, to post it to your Facebook page…” as a radical development. Lots of mentions of targeting consumers too. Still feels to me like something worked around needs dreamt up in the marketing department, not the editorial one.
Comment on February 18, 2010 by Jonny Clark says:
I agree, I am not sure how sustainable this is as a new editorial platform. With magazines slashing budgets to stay afloat, would they really invest in a team to work on the digital side too for a piece of kit (that is fundamentally a special needs iPod) that costs 400 quid and probably isn’t going to have that many units sold?
The readership on these tablets must be microscopic compared to the real world.
Sadly i feel this tool is 10 years too late and 10 times too expensive for it to be a new medium for publishing.
I am hoping, and somehow expect a revival of print in the mass consumers eyes, where the tactility and art of publishing will still reign supreme.
Comment on February 18, 2010 by jeremy says:
Not sure about ten years too late – perhaps a couple of years too soon? This demo, and the others we;ve already seen, are bets. If they were the finished thing they’d be kept in a box marked ‘Top Secret’. Instead, the demos are attempts to test reaction, both from potential publishers and readers but also from advertisers, partners, sponsors etc. Hence the mixed messages. A little for creatives (visual demo!), a little for advertisers (360s!) and some digi-speak for the marketeers (Facebook!).
Comment on February 19, 2010 by Jonny Clark says:
Fair points Jeremy, and I understand the fact they are testing the product to gauge reaction, but I can’t get the idea of this being a new betamax of mini-disc player, (that are hot for a year or so until everyone realizes their limitations) out of my head.
For example, when you download the mag, it will either take many minutes to download the whole thing (360′s and videos included) or do you stream the video content, but what about on planes (non-US) or the underground (where a lot of people read magazines), where there is no wi-fi or signal to download from? An e-magazine with no functionality is surely worse than a printed publication?
Also… what about the type, how legible is it at varying sizes?
I guess time will tell…
Comment on February 19, 2010 by Mike Koedinger says:
All of us will use and love it, …once it’s on the market and once magazins have their applications running, … why wouldn’t we?
Comment on February 19, 2010 by jeremy says:
It is possible the iPad will be the Betamax of it’s day, but given Apple’s recent record that seems unlikely.
But even it soes end up as the Betamax of our day, Betamax’s failure didn’t end video recording. VHS won that battle and there were other formats along the way before we got Sky+ and other PVRs. And YouTube, Hula, iPlayer… and of course, the iPad.
Comment on February 24, 2010 by uberVU - social comments says:
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This post was mentioned on Twitter by pete_hughes: editorial design on the ipad… exciting http://magculture.com/blog/?p=5647...
Comment on April 2, 2010 by All in All: We’re just Volumes | Designblog says:
[...] but inevitable, or is it? “But of course not,” Mr Henk replies. ”A book is an iPad is a volume. Period.” I’m a bit surprised by Mr. Henk’s reply. I thought in [...]
