March 16, 2007
Time again
Pictures of Luke Hayman’s redesign now available on the Pentagram blog. A much cleaner, more detailed, approach to the design as shown by the spread above. From what I can see on the blog I like the discipline, the tightness; looking forward to seeing it in print. They’ve kept the logo the same but have reduced it in size and run it beneath some panelled text.
Samir Husni’s view: ‘The future of weekly magazines as we know it is here’. Read more.
4 Comments
Comment on March 19, 2007 by richard says:
i like it. doesnt blow you away, but its sophisticated, elegant and intuitive, a nice evolution of the design rather than a radical reworking, which is exactly what Time needed. only two things im not sure of are the coloured trial boxes on the cover. dont think they’re big enough to command any impact on the newstand (which is there main point surely) and they muddy the main cover image up. and the contents. the info graphic style element feels like an idea too far for an authorative, no-nonsense magazine like Time.
Comment on March 19, 2007 by Andrew says:
I like it as well – I particularly like the way they’ve refocused the content. The Euro edition’s cover isn’t nearly as good as the Reagan one, and the 20 reasons why Europe works is badly designed by the team over here, but overall it feels like there’s something read in there – something sadly lacking in Time until now. Some duff notes – the infographics remain poor, and a couple of articles don’t seem to fit, such as the fashion business one and the diamonds one – but overall, I might even consider buying it when I have a long journey, and I’m too tired for The Economist (whose influence is clear). Perhaps there is a future for news weeklies after all (but not Newsweek).
Comment on March 19, 2007 by jeremy says:
I saw a copy of the Euro edition today, and while it’s not as extensive change as The Guardian‘s redesign a couple of years ago it is similar in that both editorial and design have been refocused together. It is exceptionally clean and tidy, a very strong identity and set of templates lie behind the design, and they are executed tightly. The one part where you feel the designers have been let loose a little is the Contents page (or Index) which features a neat time line device.
The info graphics have been criticised (see above) but I like them and think more devices like this are needed. A magazine like Time needs richness and variation.
Otherwise it is as claimed: a strong, sensible reinvention with many more links to the web and a clearer design synergy between the print and screen. There are some little touches reminiscent of Luke Hayman’s work at New York magazine, not least the typography.
One general comment about the magazine as relevant before as after the redesign: the format and number of pages feels incredibly lightweight when compared to other major weeklies such as The Economist and even New York. There just doesn’t seem to be that much in it.
Comment on March 20, 2007 by jeremy says:
I’ve just sat the old and versions of Time next to each other and can declare the new design a winner.
That the new version didn’t look that radical on it’s own is part of it’s success – it’s a subtle but complete development. Stick it next to the old version and you realise just how strong the redesign is. Congratulations to all.
