March 21, 2007
Above is the latest issue of Spanish magazine La Mas Bella.
Yes it is an apron, made of denim and sponsored by Pepe jeans. The pockets of the apron contain a range of objects and printed items (a small hammer made of caramel, a cassette, a DVD, a collection of photos taken with an antique 4-lens polaroid camera, a box of matches, a book of postcards, a bookazine, a photo catalogue, two small tins, a poetry magazine, an unfoldable map, four lithographs, a spoof members card/licence) and it costs a hefty E50. As well as the usual specialist outlets, issues are available from the Bellamatic vending machine.
Every issue of La Mas Bella takes a very different form. One edition came in a tin can, another was attached to a bottle of wine, and another came in the form of a box of games. Images here. (thanks Andrew)