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Are you a Coolman?

This is the headline to an ad for Monocle in the latest issue of Fantastic Man. The word spacing is probably just enough to separate the two words but I like the idea that Monocle has identified a new niche audience of it’s very own – the Coolmen. These are the new generation of international business-class travelers who have been waiting for global affairs, business, culture and ‘clever’ anagrams to be provided in one monthly package.