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D&AD nomination

There’s already a bit of discussion out there about the annual overshadowing of design by advertising at the D&AD Awards (47-7), but even more disappointingly from my – our – point of view only one of those seven design nominations comes from the Magazines and Newspapers category. That one, Draft‘s Julien Opie lenticular cover, above, is a beautiful cover and I hope it goes on to win a Yellow Pencil (I was one of the judges of the category and the process is so rigid even we don’t know if it got voted a winner).

I’ve featured this cover here before. Far from being a gimmick, it is a perfect combination of design and technology. The jpegs above show the front and back covers, but the real magazine uses lenticulars to animate the outline. Opie’s simple line drawing is ideally suited to this lenticular effect – never have lenticulars been so sexy.