A huge thank you to everyone involved in making last week’s The Modern Magazine 2014 such a success. The LCC theatre was full to hear some great lectures and discussions about the state of our industry.
Thank you to all the speakers for putting so much energy into the day, to everyone at the London College of Communication, to the student volunteers, the magCulture team (Lesley, Steph, Jese, and Raechel) and to Liv Siddall for smart hosting. Supporters Park Communications, Sappi and Commercial Type deserve a thank you too, as does Tyler Brulé and Monocle for providing the drinks at the end of the day. Thank you all!
But it would be nothing without an audience, so thnaks as well are due to everyone who took a day out of their work and/or studies to join us. I hope you enoyed the day too.
There’s plenty more to share; for now have a listen to me and some of the speakers on the weekend’s edition of The Stack on Monocle24.
Look out here for a series of video interviews from the day over the next few weeks, along with more photos. And read Sarah Snaith’s series of live posts form the event:
Report by Sarah Snaith
The final session of the day included a presentation by Riposte founder Danielle Pender, an independent magazine panel chaired by Steve Watson, a talk by Pekka Toivonen from FAT magazine and a presentation by Adam Moss, editor-in-chief of New York magazine.
Report by Sarah Snaith
Peter Houston started the afternoon session by talking about the publishing project The Magazine Diaries that benefits MagAid, a charitable offshoot of the National Literacy Trust. He asked, “What does it feel like to be a magazine professional caught in the middle of the biggest disruption in publishing history?” The project collates a series of 100 word entries, “designed to challenge writers to express interesting and meaningful ideas in an extremely confined space”, from key figures in the publishing industry, many of who were in the audience.
To start the second session of The Modern Magazine 2014, Gideon Spanier interviewed Jeremy Langmead, chief content officer at Christie’s. Formerly editor-in-chief of Mr Porter, Jeremy spoke about immersing himself in the Christie’s experience in order to develop the editorial profile of the auction house: “We wanted to celebrate what print was. We spent a lot of time in the old Christie’s archive and studied the typography and, respecting Christie’s heritage, brought it into 2014.” Jeremy said, “To create content you need to live and breath the brand. To get a taste for it.” Gideon probed Jeremy about Christie’s decision to initiate a new print magazine. Jeremy said: “In some ways it is a glorified brochure, but we wanted copy that opened up the art world and would be open about the exchange of art and the exchange of ideas. We’ve produced hundred of catalogues and brochures over the years for each sale in the last 250 years, so print is already a big part of Christie’s. But soon, there will be daily online content. Online allows you to be nimble.”
Jeremy opened the second Modern Magazine conference (#modmag14) by asking questions: Where will we be in ten years time? Should mainstream publishing be looking to the independent magazine scene to learn and develop what they are doing? Can content marketing work? Can you make great editorial to support brands?
Our meet-the-editor sessions at the 620 Reading Room have been going really well, a rare opportunity to meet editors of independent magazines and chat informally. The magazines are getting well-read, the 620 seating tested and and the Postcard Teas tasted. Today’s guests include Rob Orchard from Delayed Gratification and Elana Schlenker from Gratuitous Type.
September 16, 2014
Today in the Vitsoe 620 Reading Room… meet Alec Dudson, editor of Intern. 2-4pm.
As The Financial Times redesigns, editor explains, ‘It’s adapt or die frankly and that’s what we’re doing.’ (more on this here soon).
The original Eye magazine, from the late sixties. That logo!
Bob Newman notes the strong current covers of Time Out New York, designed by Chris Deacon. Interesting comments about the TO logo.
Grafik asks… which magazines should open physical spaces?
You can now be a member of The Guardian.
Editor Penny Martin discusses the new Gentlewoman on The Stack.
No sooner has this week’s Modern Magazine 2014 day gone, then there’s another Printout. Next Tuesday, 23 September, we’re taking a look at photography magazines. Details here.
As last year, the overarching idea for the day is to celebrate the creativity of the best in editorial design. What links all the invited speakers is the way they all strive to make the most of the magazine format to communicate ideas. Expect plenty of stunning visuals from print, iPad and web from many of our favourite projects.
But a great day of visuals alone is not enough, so there are three themes threaded through the day.
Huge thanks to Vitsoe, Rita’s Dining, Postcard Teas and all the magazines taking part for making such as success of last night’s opening of the 620 Reading Room in central London. It’s open tomorrow, Saturday, from 10am–6pm, full details here.
On Sunday we welcome Marina and Dave from The Gourmand for the first meet-the-editors session at 2pm. If you’d like to join us email email@example.com so we know how many people to expect. Don’t forget to pick up your copy of magmagmag.
After the jump – installation shots.
The Guardian is introducing significant changes to its content and design from tomorrow. The Weekend magazine (above) has been redesigned and new columnists introduced, along with a new weekly series by US graphic novelist Chris Ware. A new section ‘Journal’ will run longform writing four times a week in the newspaper, edited by Jonathan Shainin, late of The New Yorker.