The Guardian launches The Fashion

Here’s a promo for The Fashion, the new magazine coming this Saturday from The Guardian and Observer newspapers. It feature a new font, Guardian Fashion, based on an ultra tight condensed version of the house font Guardian Weekend.

Creative directors Alex Breuer & Caz Roberts, typography Chris Clarke, animation Alex Purcell.


Comment on September 19, 2013 by Aaron Lewis says:

Seeing this name, I cannot help but hear little Greg from “Curb Your Enthusiasm.”

Comment on September 19, 2013 by LondonLee says:

Trend Watch: All caps ultra-condensed serif font heads.

Comment on September 19, 2013 by Alex Terry says:

Haha, now lining up Curb for when I finish Twin Peak. I’m so behind!

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