The New Yorker gets a refresh


The annoying autoplay function means I’ve had to take down this video – link to it here.

Yikes! It’s the magazine they said couldn’t be redesigned, but the rumours were true. Here’s New Yorker creative director Wyatt Mitchell talking readers through the first parts of his 13-strong (!?!) team’s revamp of the title, to be revealed in this week’s edition.

From the video, it looks like they’ve gone about the project with the utmost respect for the history of the magazine. First up is a redesign of the listings section, with a redrawn version of their famous Irvin typeface (as featured throughout the vid) and additional illustration and photography.

So far, so good, but apparently these changes are just the beginning. Watch this space.

 

Comment on September 17, 2013 by LondonLee says:

13 people? What the hell do they all do? I know it’s a weekly but the design isn’t exactly Wired is it? When I worked at The Atlantic there were only two of us in the design dept.

Comment on September 17, 2013 by Andy Cowles says:

It’s great!
But it also starts to play every time I look at your fine blog, even if it’s not in view…

Comment on September 17, 2013 by jeremy says:

My NY spy reports…

The redesign is basically a rehash of the front section, creating a ton more ad adjacencies. It looks good, but nothing much else has changed.
If anything the rest feels really creaky as a result. They’ve made the bit that no one reads much much bigger which is odd.
The star of the show though is Pari Dukovnic (new staff photographer they’ve pinched from New York mag. Bet they’re super pissed!). His portfolio of fashion images and the portraits are worth the cover price alone.

Comment on September 19, 2013 by Jon Hill says:

Neat video. Whatever you think of the redesign, it’s another reminder that New York has at least two amazing weekly magazines and London has…?

Comment on September 19, 2013 by jeremy says:

Absolutely, Jon. If
only!

Comment on September 19, 2013 by Andrew says:

We have E.S. which is awful

Comment on September 19, 2013 by david says:

I like Stylist.

Add your comment