February 20, 2013

Magazine shops
New magazines

You the distributor

As the traditional newsstand environment deteriorates – have you been to a high street branch of WHSmith recently? – publishers are looking for new ways to communicate with readers and sellers. Here’s a cute idea from one new magazine, attempting to build on the community and shared passion that can develop around a magazine.

The magazine, Work That Works, is very interesting and will be reviewed here soon.


Comment on February 20, 2013 by Dan says:

What a lovely animation, for a great idea. Will be interested to see how this works out.

Comment on February 28, 2013 by David says:

I have to agree with Dan on the animation alone.

I have been in magazine distribution for a long time and am as much a critic of the current set up as you will find anywhere…it has a multitude of issues of which some I have touched on here


I can see exactly why they have chosen to try this out. However the commitment required from readers or fans worldwide to carry out this alternative method doesn’t really seem likely – even for a magazine that is keen to build the social interactivity side of their product.

That said, certainly wish them well and let’s face it the more alternative methods that are investigated, the wiser we will all become. We’d certainly be happy to be a hub as/if required – for free and the love of it, of course.

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