Out now: Pineapple #1

Pineapple is a new magazine published quarterly by Airbnb and distributed to 18,000 of its hosts. Named after the New England symbol of hospitality (sailors returning from the Caribbean would use the fruit to announce their return and the availability of spices and fruits), the company is the latest of many web-based businesses using print to add a physical element to their brand.

See more of the first issue here.

UPDATE: Pineapple will also be on sale at selected shops next month.