Issues: Jess Meyer, Zetteler

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Jess Meyer is co-director of London PR agency Zettler, where she helps clients ranging from social enterprise Restoration Station to Tate, Camille Walala and magCulture friends Clerkenwell London.

Jess shared a new issue, an old issue and one other thing…


A new issue: MacGuffin, #3

At the moment, I’m fan clubbing on MacGuffin, which caught me at It’s Nice That’s Ones To Watch party in January. I was there supporting Seetal Solanki from Ma-tt-er and got distracted by issue three which focuses on ‘The Rope’. Two of my close friends are sailors and they share my obsession with the tactility of functional objects. They often send me photos of rope, just for fun, so the magazine immediately piqued my curiosity for informative aesthetic details!

As any Hitchcock fan will know, MacGuffin the concept refers to the substantively irrelevant object or device in a narrative that exists only to drive the plot forward. MacGuffin the magazine chooses a single object and uses it as the starting point for every page – the tagline for is ‘The Life of Things’. I love both the idea and the execution, and the MacGuffin exhibition at Atelier Clerici during Milan Design Week also filled my heart with joy. I love systems – especially visually based ones – so this ticked all my boxes.

An old issue: .Cent
.Cent was a magazine I got into at school. I loved its philosophy of choosing a guest editor to set a quarterly theme and inviting anyone to contribute content. It felt so possible to participate (even though I never did) but my subscription kept me inspired during my A-Levels. I haven’t seen a new issue since I was about 18, but my copies are still much loved, used and abused.

And another thing: Darren Cullen’s illustrations
One thing that’s made the last two months more bearable is Darren Cullen’s series of illustrations detailing the horror of Tory rule – he’s proof that it’s possible to create art that makes you laugh and grimace at the same time. At this moment, I don’t know if they’ll have had any effect on the outcome of the election, but it’s been inspiring to see them taken up by the subvertising movement and springing up, guerrilla-style, in constituencies across the country.

zetteler.co.uk

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