About
We art direct, edit and design content for magazines, books and digital applications.
Work
A Weird & Wonderful Guide
Part of a series of small-format cloth-bound city guides published by LeCool, ‘A Weird and Wonderful Guide to London’ is intended as an alternative companion to more traditional London guides. It gives an insider’s view of the city for dipping into rather than careful planning.
The book is divided by area, each section having its own visual identity built on an aspect of its character. Borough refers to boxing posters; The City uses lots of gold; Mayfair is smart and traditional; Shoredtich looser with mutliple small images and clashing Courier font. The same basic elements are used – the set of fonts and the thick-thin rule used to symbolise the Thames River on the cover – to provide consistency in a visual mix as varied as the city itself.