We art direct, edit and design content for magazines, books and digital applications.
Using text, image and design, our content will engage and entertain your audience. Whether handling a magazine redesign, developing an iPad app or advising on a blogging strategy, our creative director Jeremy Leslie offers you 20 years experience of innovative content creation and design. Previous roles have included consumer magazine design (Time Out) and customer publishing (John Brown). Client experience includes major projects for BSkyB, ChelseaFC, M-real, Virgin Atlantic and Waitrose.
Pick Me Up
Dorling Kindersley asked the question, ‘What would a children's encyclopedia be like if you approached it with a magazine sensibility? The answer was ‘Pick Me Up’, a 340-page book aimed at 9-14 year olds that mixes school curriculum subjects with broader relevant issues such as self-identity, the media and celebrity.
The book is organised randomly, ignoring conventions of alphabetical or subject structure to reflect the way our thoughts jump about. Each spread stands alone but is linked to other pages by hyperlink-type hotspots with page references. Thus a spread about international superpowers points the reader to others about the second world war, to India and to skyscrapers.
The design is similarly random. Magazines, board games, computer games, learn-to-read books, maps, diagrams and illustration are all referenced. Everywhere there are questions and statements designed to get the child thinking (‘Imagine a world without words’, ‘Why is the Mona Lisa beautiful?’, ‘What might happen next?’, ‘Was Beethoven a punk?’). Illustration, photography and typography and colour combine to make this a compelling family read. The tone is set by the 3D effect lenticular cover featuring art by eBoy.
‘Pick Me Up’ won ‘Best Editorial Design’ at the Design Week Awards and was voted ‘Best Key Stage 2 Non-Fiction’ winner at the English 4-11 Awards, a unique double for creative director Jeremy Leslie and editor David Roberts.