About
We art direct, edit and design content for magazines, books and digital applications.
Work
Heat magazine
The redesign of Heat magazine involved working with editor Sam Delaney and his team to emphasise the magazine’s premium position in the weekly celebrity market and help it stand apart from its rivals.
Central to this was a reinvention of the ‘StarStyle’ fashion section, with a new editorial approach backed up by a completely new design. We introduced a simplified colour palette of red and black, a new front-cover style opener page, and a more considered use of photography. A new headline font brought a lighter touch to the pages while a stricter grid provided structure to often very complex pages.
A similar approach was applied to the rest of the magazine, with new grids, fonts and devices introduced to tidy up the pages. The whole magazine now features vertical column rules, double-rule horizontal dividers and a simpler colour system. The different sections have their own identities, making navigation easier for readers.
The end result is still familiar as Heat but is more reader-friendly and smarter.