We art direct, edit and design content for magazines, books and digital applications.
Using text, image and design, our content will engage and entertain your audience. Whether handling a magazine redesign, developing an iPad app or advising on a blogging strategy, our creative director Jeremy Leslie offers you 20 years experience of innovative content creation and design. Previous roles have included consumer magazine design (Time Out) and customer publishing (John Brown). Client experience includes major projects for BSkyB, ChelseaFC, M-real, Virgin Atlantic and Waitrose.
Brand Perfect Annual
Brand Perfect is a collaborative network of design specialists exploring what branding means today. Set up by type specialists Monotype, the network publishes reports and information online. At the end of 2013 they decided to collect together highlights from the year’s online content and launch the Brand Perfect Annual in print, commissioning magCulture to design and produce it.
The first Brand Perfect Annual uses a complex grid structure that allows mutliple column widths to suit the various types of content. Each of the thirteen stories uses a different Monotype typeface – a challenge in itself – and the designs for each story develop from the content itself. A story about responsive web design switches column width through the page; Facebook colours and icons are applied to a piece about the millennials and social media; and a piece about web advertising features leaderboard, skyscraper and MPU formats contrasted with a repetitive ‘viral’ image placed throughout the text.
Throughout, we strive for a balance between retaining structure while allowing content and design to inspire each other.