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Brand Perfect Annual

Brand Perfect is a collaborative network of design specialists exploring what branding means today. Set up by type specialists Monotype, the network publishes reports and information online. At the end of 2013 they decided to collect together highlights from the year’s online content and launch the Brand Perfect Annual in print, commissioning magCulture to design and produce it.

The first Brand Perfect Annual uses a complex grid structure that allows mutliple column widths to suit the various types of content. Each of the thirteen stories uses a different Monotype typeface – a challenge in itself –  and the designs for each story develop from the content itself. A story about responsive web design switches column width through the page; Facebook colours and icons are applied to a piece about the millennials and social media; and a piece about web advertising features leaderboard, skyscraper and MPU formats contrasted with a repetitive ‘viral’ image placed throughout the text.

Throughout, we strive for a balance between retaining structure while allowing content and design to inspire each other.



Keep an eye on the magCulture blog for news of Printout, the independent magazine event curated by Jeremy with Steve from Stack.

Jeremy Leslie’s recent book The Modern Magazine is available from our online shop

Jeremy is co-curating and speaking at QVED2014, a conference about editorial design in Munich, February 28– March 2.

Graphic Design – Now in Production, the exhibition for which Jeremy curated the magazine display, is now open at SECCA, North Carolina


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