So London launches

A new magazine about 'shameless luxury' is published in london this week. Working to a design by Simon Esterson and Stephen Coates at Esterson Associates, So London covers a curious combination of property, culture and launch parties. Basically a well-done version of those cheap free estate agents magazines that are delivered to the posher parts of London, the magazine is designed smartly for it's market but is let down by not being as upmarket and luxurious as it aspires to be – too many estate agents ads! More info in Design Week.