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The Flatplan 2022

The Flatplan 2022

Update: we’ve had to postpone the date of this event to 5 & 6 March 2022. All ticket holders and applicants for complimentary places have been notified, and their tickets remain valid.

Please see details below for the new deadline for complimentary space applications.



Have you been thinking about launching your own magazine? Now’s your chance to take a large step towards that ambition. The fourth edition of our magazine-making masterclass The Flatplan now takes place online over the weekend 5 & 6 March 2022. We hope the same line-up will take part but are just confirming with all speakers.


Join us to hear from expert editors, designers, printers and distributor. Across two three-hour sessions, our speakers will cover everything you need to know about creating a successful publication. You’ll leave with the knowledge needed to develop your abstract idea into a physical magazine people will want to buy, read and enjoy.


First confirmed speakers:

Jeremy Leslie
Host, founder of magCulture

James Laffar
MD, Ra & Olly (distributors)

Ella Paradis
Editor, The Black Explorer

Holly Catford
Art director, Pit magazine and art editor, Eye magazine

Rob Orchard
Co-founder, Delayed Gratification

Alison Branch
MD, Park Communications (printers)

Nina Carter
Art/Co-creative Director, It’s Freezing in LA

More speakers will be confirmed soon.



Book your ticket!


What’s the format?

The Flatplan takes place online across two half days, a Saturday and a Sunday. Each day starts at 12pm and ends at 3pm (GMT). You will receive a single Zoom invitation to cover the two days as a single event (single day tickets are not available, the masterclass runs across the two days).

Our guest speakers will share their knowledge in a series of presentations and small breakout groups throughout the two half-day sessions, using Zoom. Each speaker will be briefed to address particular areas, but you’ll also have the opportunity to ask your own questions of most of our guests.


The talks will fall under three categories:


Developing your idea
Identifying your USP
Believing you can make it happen




Getting your magazine into shops
Using digital platforms to promote your title
Understanding the financial side of making magazines


Who is the day for?

More and more people are intrigued by the world of independent publishing and starting their own magazine, but knowing exactly where to start can be daunting. We created The Flatplan specifically to help people overcome this. You may have no experience at all, or some experience of parts of the publishing process; you may have a great idea for a magazine and wonder what the next steps are, or have already started the process but be looking for further guidance.

The day will provide heaps of practical advice as well as creative inspiration to help you achieve your ambitions. We’ll be highlighting some of the success stories from previous years, and hope to see magazines from this edition make their way onto the magCulture Shop shelves too!

Once you’ve made your booking, you’ll be invited to tell us more about your idea so we can tailor the day accordingly.

Previous attendees have gone on to produce a wide range of magazines, including Icarus Complex, Black Explorer, Yana, Screentime, Ephemeral, Louche, and 502 Bad Gateway.

‘It was during one of the MagCulture Live conferences that I had the idea to launch a magazine on climate change. So, I was super thrilled when only a few months later they offered a workshop on everything you needed to know about the process of making a magazine from distribution, to financing, to finding writers and the right kind of format….all my questions were answered and I was encouraged in the process. Five months later I was holding the first copy of my magazine.’—Afsaneh Angelina Rafii, Icarus Complex magazine

‘Flatplan 2020 was a unique opportunity to pick the brains of seasoned magazine makers, printers and distributors, providing the practical advice and creative inspiration needed to set our fledgling magazine idea in motion.’
—Ruby Rees-Sheridan, Screentime magazine



Tickets are £120 per person, which covers both the live sessions and access to an archived video recording of the entire event. All tax (VAT) and booking fees are included —no added extras! Ticketholders will also recieve a 15% one-off discount for the magCulture Shop.


Are reduced-rate tickets available?

We have 3 free student spaces, and up to 10 free spaces available specifically for people of colour. We recognise there is an under-representation in all areas of publishing, and understand the structures need dismantling to begin to change the industry. Although a small gesture, we hope these spaces will enable vital projects to flourish and magCulture commits to ongoing support of the 10 chosen applicants beyond the Flatplan event.

To apply for a complimentary space, please send a short proposal for your magazine idea (no more than an A4 page) to:, with the subject line ‘Flatplan Online 2021 Submission’.

We are open to proposals at all stages of their development, be it a seed of an idea, or a fully formed magazine that you want to see launched in print. The magCulture team will select the best ideas we receive.

The deadline for applications is Friday 11 February, and we'll be in touch by Friday 18 February.


Book your ticket!


We’re grateful to Park Communications for their support of The Flatplan.


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