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Modern Matter #18

210 x 275 mm, 160 pages + see through vinyl 12’’
London, UK
Creative director: Olu Odukoya

‘It’s Time to Listen’

The latest instalment of Modern Matter ‘is concerned with time itself: the passage of it, the loss of it, the durational and experiential aspects of it, and its status as a thing that defines and encircles a new age.’

From the Journal, Olu Odukoya in February 2019:
‘In the current age of everything feeling homogenous, I wanted to exaggerate the concept of what is deemed best practice in relation to magazine covers.

I’m not interested in having the ‘face’ of the moment, or worse still a subject who has a huge social following. Our readers are less interested in these measures of social acceptance. I’ve previously created a bumper 600 page issue where 50% was made up of blank pages… [one recent] issue repeats the content twice over with the repeat content printed in an offbeat colour profile. Our previous issue titled ‘Mother’ was packaged alongside a mini version we named ‘Child’.

Subtle but significant nuances are what I think provide the emotional connection with the magazine that our readers love.’ 

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