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MacGuffin #10, The Bottle

210 x 275mm, 234 pages
Amsterdam, Netherlands (English language)
Editors: Kirsten Algera & Ernst van der Hoeven
Design: Sandra Kassenaar

‘The Life of Things’ 

It's MacGuffin's 10th issue! And how to celebrate? Why, 'uncorking a miscellany of bottles that capture the zeitgeist', of course.

Featuring bottles galore, notable stories include 'a parade of down-market perfumes, messages squeezed into bottles, recipes for the perfect Molotov cocktail, the curated contents of celebrity fridges, the curious colours of centuries-old domestic bottles, the racism rife in the wine business, the salvation sought at AA sessions.'

Love MacGuffin..? Editor-in-chief Kirsten Algera is speaking at magCulture Live, London on Thursday, 4 November 2021. FIND OUT MORE HERE

On the Journal:
"The editorial letter of the first issue of MacGuffin features two pixelated pillows on either side of the page (below), a motif repeated from the front cover. The text is the duvet, and the paper stock is thin and slightly transparent, similar to a hotel bed sheet. Like a Hitchcockian ‘MacGuffin’, the magazine isn’t interested in things that are iconic, but rather in the mysterious, unexpected things that set a story in motion..." READ MORE

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