Skip to content
Our London Shop is open Good Friday and Saturday 30th, usual hours, then closed Monday 1st. Back Tuesday!
Our London Shop is open Good Friday and Saturday 30th, usual hours, them closed Monday 1st
Crafts x Royal Wilton x AR
Cover story

Crafts x Royal Wilton x AR

I’m not a big fan of AR and its sometimes clumsy relationship with content – too often it feels as if the technology overwhelms the message. But this combination of delicate Royal Wilton crockery design and computer animated action is a more intriguing fit than most. I like the mix of very traditional and very modern.

The cover of the March/April issue of Crafts magazine features the design, which triggers the animation when viewed via the free app on an iPhone or iPad (video after the jump).

Cover by Stephen Coates; animation by Unamico.

Download the app here.

Previous post Stylist x Shrigley
Next post 5 Magtastic things: February