Magazine of the week: Look Lateral

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Here’s a magazine that deserves late attention here despite first being published in 2013. Look Lateral is an Anglo-Italian bilingual art mag that is beautifully produced, has a strong design direction and a unique editorial structure.

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First, the production. At 165 x 230mm it’s a small size, but the choices of paper – the cover uses one of those soft-feeling, almost furry, papers that carry flat colour really well – make it feel special, as does the sprayed black page edges. As will already be clear from the pictures, there’s a powerful use of a flouro pink throughout. Again, this sits really well on the matt paper and works well on gradient fades (above).

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The layout is powerful, with bold capitalised words contrasting with the delicate serif text. The two languages sit next to each other – English in roman, Italian in italic – the flouro words spread across the (sometimes) awkward white spaces that result. These describe the content, a visual navigation device that works really well throughout the 196 pages. Some editors I know might resist the extreme word breaks employed to make this work, but they make a really strong visual statement that holds the magazine together and justifies the breaks.

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And the editorial structure? It’s a simple 24-hour clock, suggesting things to do during a (long) day. The issue starts at 7am in Milwaukee Art Museum, and we travel through a day via Brighton, New York, Tel Aviv, Berlin etc, ending in Tanzania at midnight.

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It’s a beautiful piece of print, published from Italy and developed from a website of the same name.

www.looklateral.com

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