Lürzer’s Archive, Vol. 3, 2023
205 x 285 mm, 204 pages
Founded 1984, this Volume since 2022
Publisher and editor-in-chief: Michael Weinzettl
Art director: Christine Thierry
Launched in 1984 by ad man Walter Lürzer (‘If no one's going to do it for me, I’m going to have to do it myself – for everyone!’) this archive of contemporary advertising is a unique resource, pulling together the best ads from the best agencies across the world.
Volume 3 includes two major interviews: first with author and social media creative freelancer Shehan Karunatilaka discusses his two award-winning novels and how his advertising experiences primed him for handling rejection and criticism. Second, an exploratory mood board and discussion with Jaime Robinson about how creatives collect and apply material.
If you're looking for advertising or commercial visual inspiration, look no further...