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Magazine B #81, Soho House

170 x 240 mm, 130–200 pages per issue
Seoul, Korea (English-language)
First published in 2011
Published by: B Media Company

As a publication, B’s keywords are 'brand, balance, and perspective'. This issue is all about international private member’s club Soho House.

On the Journal:
‘How do you choose what brands you’re going to showcase for the entirety of an issue?

B has a four pillar policy when selecting brands, it must meet our criteria of beauty, price, practicality and philosophy. Our staff has in-depth discussions throughout the decision making process. We research, we communicate with a range of people who are knowledgeable about the candidate brand, there’s numerous stages.’ Read more of our At work with interview with editor Taehyuk Choi.

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