Magazine B #84, Rapha
170 x 240 mm, 130–200 pages per issue
Seoul, Korea (English-language)
First published in 2011
Each issue tells the story behind an international business/brans.
This issue: British cycling accessories brand Rapha.
On the Journal, interview with editor Taehyuk Choi.
Q: ‘How do you choose what brands you’re going to showcase for the entirety of an issue?
A: ‘B has a four pillar policy when selecting brands, it must meet our criteria of beauty, price, practicality and philosophy. Our staff has in-depth discussions throughout the decision making process. We research, we communicate with a range of people who are knowledgeable about the candidate brand, there’s numerous stages.’ READ MORE