The big iPhone

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A digital magazine without links is a CD-Rom’ – right. ‘the most vibrant magazines… will live on the Web (not some jewel-encased app)’ – wrong.

‘Nonlinear, digital platforms will prompt a new range of thinking about stories and how to tell them’.

GQ winning race to launch Condé Nast’s (and worlds?) first iPad magaizne app. But is it a full-blown magazine experience or an enlarged version of its iPhone app?

Maria Garcia places the iPad alongside other editorial advances, and notes there’s always someone ready to dismiss the new.

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