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Monocle
New magazine

Monocle

More on Tyler Brulé's new magazine Monocle in today's MediaGuardian. Doesn't mention who's designing the project but you can bet it'll be beautiful. And the concept sounds strong – a kind of creative Economist. But exactly how Brulé will avoid it becoming another expensive toy to be sold on a la Wallpaper* remains to be seen. The writer reports the story straight-faced, quoting Brulé on his favourite theme of the 'time-pressed, well-travelled, well-heeled' audience he expects to be his reader, before ending with a cutting comment about Slovenian wine-sipping designer flip-flop buyers.

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