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magCulture is a major resource about magazines and magazine-making.

The name first appeared in 2003 as the title of a book by Jeremy Leslie. The book noted the rise of a new generation of independently published magazines, focusing on how they offered an experimental space for text, image and design to work together. In 2006 the name appeared again as the title of a blog, launched to follow up the success of the book.



That blog has since developed into a multi-channel business celebrating and promoting the many skills and disciplines that go into making a magazine, including art direction, design, writing, editing and production.

We love magazines!


The magCulture Journal

The magCulture Journal is our central resource, available free online.

Regular posts review the best magazines, interview the people behind them, and share news from the industry. It concentrates on today, with a sprinkling of history and a firm eye on the future.

With the exception of some random deletions during an earlier hack, a full archive of 18 years of posts is available to search and read.



Exterior shot of the magCulture Shop, by Adam Slama

The magCulture shop

Since opening in 2015, the magCulture Shop in Clerkenwell, London, has become central to our purpose, establishing itself as a template for the future of magazine retail and becoming what Creative Review described as ‘The spiritual home of independent publishing.’

As magazine specialists ourselves, we understand the care and attention that goes into making the publications we stock, and believe they deserve to be displayed with similar care.

Interior of the magCulture Shop, shot by Adam Slama

Our gallery-like space, created in collaboration with our friends at Vitsoe,  showcases a selection of over 600 titles from across the world. Visitors are encouraged to linger and browse before buying, and our knowledgeable staff can help and advise.

The same selection is available for worldwide shipping from our online shop. We ship next day to many countries, and also locally within the hour.


We often get asked, ‘Why Clerkenwell?’ There’s no simple answer; we were looking for a specific type of space and we found it in EC1.

The area has long been associated with the print industry, and we like that our address is half a mile from where the presses that produced the first publication to adopt the word ‘magazine,’—The Gentleman’s Magazine, launched in 1731 (above)—were housed: St John’s Gate, a building that still stands today.

Pop-up shops

We regularly organise pop-up shops, using our bespoke ‘magazine spread’ shelf (above). We’ve worked with D&AD, The London Art Book Fair, PPA Scotland, Season Zine and Riposte.


Submit your magazine for sale

If you’d like us to stock your magazine in the Shop, please post a copy to us (270 St John Street, London, EC1V 4PE) in an envelope marked ‘Submission’ and email full details (including an image of the front cover) too.


Group visits

The Shop is also designed for live events; as well as regular after-work talks (see below), we welcome group visits of up to 30 people from universities and other organisations. These take place from 10–11am before the Shop opens; after a brief talk about the magazines we celebrate and a Q&A session, groups can browse and shop.


magCulture Bespoke

Magazines are inspirational for customers and staff alike, and we’re already supplying curated selections of magazines on a regular basis to design studios, cafés, hotels, museums and individuals across the world.

Whatever your business, our Bespoke delivery service can help you make the most of the inspiration and insight magazines offer. 



magCulture events

Our events programme is designed to inspire publishing professionals and encourage newcomers. It’s a vital part of what we do.

Our two magCulture Live conferences—held annually in London and New York—are the only regular creatively-orientated magazine events of any scale, with speakers from both the major mainstream and small independent sectors of publishing sharing their work and experience. 

We also organise smaller talks at our London Shop, and our Flatplan masterclasses have helped many first time publishers develop and launch their magazines.



Design and editorial consultancy

We work with international clients across across print and digital, ranging from hands-on development to creative direction and strategic consultancy.

We are excited by the possibilities of combining print and digital – check the Consultancy section of this site for more details.

As well as design and editorial, we can advise on all elements of publishing: production, distribution, logistics.



The magCulture Podcast

Our podcast offers another angle on magazines, a chance to hear from the magazine makers themselves. Recorded quarterly (or thereabouts) at the magCulture Shop, Jeremy Leslie hosts reviews and interviews with people from across the industry. 


‘We love magazines’ newsletter

Every Friday our email newsletter updates subscribers on everything magCulture, plus special offers and industry news. Curated weekly by Jeremy Leslie and shop manager Danielle Mustarde. Spotted something worth mentioning? Drop us an email at



Jeremy Leslie, Osman Bari and Danielle Mustrade

The magCulture team

Founder Jeremy Leslie has over 30 years experience of magazine making. He has art directed quarterlies, monthlies and weeklies, and spent the noughties developing award-winning magazines for clients including BSkyB, Nike, Virgin Atlantic and Waitrose at John Brown Publishing.

He has written four books about editorial design, regularly contributes to the creative press and conferences, and continues to consult and design for international clients.

He is an awarded member and ex-trustee of D&AD and an elected member of AGI. In 2018 he was awarded the Mark Boxer Award by the British Society of Magazine Editors, given for services to the magazine industry, and was recently featured on the Full Bleed podcast.

listen here

His current favourite magazines are Interview, MacGuffin and The Paper.

Operations manager and writer Danielle Mustarde joined as Shop Manager during the OG Covid summer of 2020. Coming straight out of a senior role at long-standing queer magazine, DIVA, Danielle has first-hand experience of what goes on behind the scenes at a monthly mag (as well as an overpriced MA in Magazine Journalism). She’s been writing since the ripe old age of 16.

Danielle sought out magCulture as the space in which to grow her knowledge of, and love for indie magazines—as well as the communities they create. Outside of magCulture, she frequently writes on queer culture.

Some mags she’s taken home with her recently include Like the Wind, The Happy Reader and FatBoy Zine. She's also eagerly awaiting the new edition of Kennedy.

Recent Canadian import Osman Bari joined the magCulture team in October 2021, first working in the shop and now as adesigner in the studio.

Originally hailing from Lahore, Pakistan, Osman also runs Chutney, a risograph mag exploring ‘Everyday stories of culture and identity’.