Lürzer’s Archive, Vol. 4, 2023
205 x 285 mm, 194 pages
London, UK
Founded 1984, this Volume since 2022
Publisher and editor-in-chief: Michael Weinzettl
Art director: Christine Thierry
Launched in 1984 by ad man Walter Lürzer (‘If no one's going to do it for me, I’m going to have to do it myself – for everyone!’) this archive of contemporary advertising is a unique resource, pulling together the best ads from the best agencies across the world.
Volume 4 rounds out 2023 with the full spectrum of advertising trends and forecasts. First off, L[A] catches up with advertising star of the moment GUT and the CCO of its Buenos Aires office Joaquin Cubria after winning three major awards at Cannes Lions. Then flip to follow up survey on Food & Drink communication, this time focused on colour.
If you're looking for advertising or commercial visual inspiration, look no further...
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