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More or Less #7

270 x 365mm, 350+ pages
London, UK
Editors & Creative director: Jaime Perlman
Art director: Sandra Leko and Luca Barbieri

More or Less is a fashion magazine with a difference: the focus is on sustainability with an eye on the realities of cost and consumption. Cover-stars notwithstanding, the magazine isn't afraid to showcase real people and their outfits; the fashionably masked motorcyclists in Ho Chi Minh City and British farmers with their enormous produce are two particularly lovely shoots. 

The covers perhaps might not be as star studded as the previous issue (save for a semi-nude Bear Grylls), but the selection's just as appealing, including one version featuring the mysteriously murky pink boto dolphin. 

On the Journal:
‘Overall, the mix of vintage, upcycled, unisex and reclaimed outfits give the magazine an air of timelessness – it’s less grounded in what went down the catwalks last fashion week – and an ethical edge over its counterparts. It’s good to come across a high-end fashion mag that doesn’t focus on just new new, but what you can create out of the old or pre-loved.’ READ MORE

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