‘I don’t feel in my water that people will inevitably use their iPads to read complete magazines on. At the moment they’re using magazines to try out their iPads with, which is not the same thing at all.’ David Hepworth is correct about the the stage we’re at: wondering what we can do beyond just mimicking print.
Here come the single-orientation apps! Jean gives a hesitant thumbs up to the new Lexus-sponosred US Esquire iPad app.
I have another magazine to sell here, news soon. Meanwhile, I’ve been meaning to mention Brighton’s Magazero again, who stock many of the magazines reviewed here.