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Curious Iconic Craft

Curious Iconic Craft

A couple of weeks ago my friends at Human After All launched a Kickstarter campaign for a book about their work for Little White Lies and Huck magazines.

‘Curious Iconic Craft’ will document the art direction and design Paul Willoughby and Rob Longworth, respectively, have done over 85 issues of the magazines across the past eight years or so, as they step away from the projects to take on new challenges. As well as recording the creative work itself, the 100pp book promises real insight into the magazine-making process.

As ever with Kickstarter, there are different levels of rewards for different backing; they’re looking for £13k to produce the book and at the time of posting are already halfway to there with 12 days left.

The latest reward update is of particular interest to me as it involves one of my favourite examples of Rob and Willo’s work. At the end of 2009 they combined the cover designs of Little White Lies and Huck with a single illustration based on the movie version of ‘Where the Wild Things Are’. A new limited-edition risograph of that image (by Geoff McFetridge, work-in-progress above) is available to anyone who commits £50 or more to the Kickstarter campaign (along with a copy of the book and e-book and a pack of wallpapers and fonts).

This is a must-have addition to the bookshelves of anyone interested in magazine design. You can read more about the project here, along with further detail of the various rewards available. Closing date for the fundraising campaign is Sunday 30 June.

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