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The Flatplan – an update

The Flatplan – an update

Tickets are selling fast for the first magCulture magazine making masterlass, The Flatplan. This all-day series of talks takes place on Saturday 14 April – just over three weeks away.

As well as our guest speakers we already have a fascinating group of people booked to attend, from newcomers (including the three winning u23 applicants) to more experienced magazine makers, from the UK and further afield. It promises to be a unique day of inspiration and learning, ideal for anyone planning to launch their own magazine.

The day will cover the three areas of bringing your magazine idea to life: Dream, Make and Sell.

We can now confirm the final two guest speakers: on the Dream side, we welcome Dan Sandison, editor-in-chief of football magazine Mundial. Originally a one-off for the 2014 World Cup, it’s been fascinating watching this title develop over the last four years as it builds an audience for its fresh take on this traditional area of publishing.

And adding weight to the Sell element of the day, we’re delighted that London PR expert Sabine Zetteler will join us to discuss getting coverage for your magazine and making the best use of social media to promote it. Sabine is a magazine enthusiast and brings 15 years working experience of London’s creative and design scene.

Here is the complete line-up of speakers. Each talk will end with a Q&A session:

Jeremy Leslie, director, magCulture
Introduction and overview of the current indie market
Kirsten Algera, co-editor-in-chief, MacGuffin
Creating a unique magazine concept.

Danielle Pender, founder and editor, Riposte
Developing a passion project into a successful business.

Dan Sandison, editor-in-chief, Mundial
Reinventing the football magazine.

Simon Esterson, art director, Eye and founder, Esterson Associates
One of the world’s leading editorial designers, Simon will discuss the role of design in magazines.
Angharad Lewis, author, So You Want to Publish a Magazine
Top tips for launching your magazine.
Alison Branch, Managing director, Park Communications
How to work with your printer to get what you want for your magazine.

Sasha Simic, Central Books
How to get your new magazine into the right shops.
Sabine Zetteler, founder, Zetteler Creative Publicity
How to use social media and PR to promote your magazine.

What’s the format?
Our guest speakers will share their knowledge in a series of presentations throughout the day. As well as the Q&A’s, there will also be time to talk informally with speakers and fellow attendees.

We’ll start at the magCulture Shop with breakfast and coffee. magCulture founder Jeremy Leslie will open the morning session with an overview of the indie magazine scene. Then we’ll invite attendees to share their magazine ideas before we hear from our first two guest speakers.

We’ll then head to a nearby cafe, where we’ll hear from our third speaker over lunch, before making our way over to our friends at SHED who’ll be hosting the afternoon session and closing drinks.

Who is the day for?
More and more people are excited by the idea of publishing their own magazine, but actually doing so can be daunting. We’ve created The Flatplan specifically to help people overcome this. You may have no experience at all, or some experience of parts of the publishing process; you may have a great idea for a magazine and wonder what the next steps are, or have already started the process but be looking for further guidance.

The day will provide practical advice as well as creative inspiration to help you achieve your ambitions. We’d love to see your magazine make its way onto the magCulture Shop shelves!

Ahead of the day, you’ll be invited to tell us more about your idea so we can tailor the day accordingly.

What’s included in the ticket price?
The full programme
Coffee, lunch and end-of-day drinks
Travel from lunch location to SHED
A copy of Angharad Lewis’s book ‘So You Want to Publish a Magazine
Takeaway notes from the day
A 15% discount voucher redeemable at the magCulture Shop/online

The Flatplan
10am-5pm, Saturday 14 April 2018
Doors open 9.30am

magCulture Shop
270 St John Street
London EC1V 4PE

Tickets £150

Book your ticket now

The final line-up, detailed timings and addresses of the other venues will be emailed to attendees a week ahead of the event.

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