The Ministry of Lost Imagination
220 x 275 mm, 28 pages (plus raspberry-vanilla flavoured candy, stickers and sandwich bag)
Amsterdam, Netherlands
Published since 2024
Editor: Peter Kormanyos
Design: Paloma Pardo
‘Unidentified experimental fuckaroundery’
The Ministry of Lost Imagination is the latest edition from Purgatory Sandwich founder and TBWA strategist Peter Kormanyos. Swapping Purgatory Sandwich’s signature paper sandwich bag packaging for a taller mini-baguette sleeve, this highly conceptual special edition pays tribute to the late renegade Italian photographer Oliviero Toscani, adopting the playful title ‘The Ministry of Lost Imagination: Bedtime stories for adults who overthink magic’.
Inside, you’ll find a typically outlandish collection of short stories: fingers with a life of their own, a dentist for the dead, a midnight Frankenstein bicycle-repair-shop race, a vintage shop waiting for new souls, and more—beautifully tied together with visuals from design maverick Paloma Pardo.
Plus, the usual suggestive stickers and the fun addition of a cardboard box filled with handmade raspberry-vanilla flavoured ‘Lick Away the Regime’ sweets, featuring the inked outline of Kim Jong Un—a ‘coup-d’état’ led by tastebuds.
On the Journal
At Work With Peter Kormanyos: ‘I’ve had a lot of creative ideas in my day-to-day work, but lots of them were sacrificed at the altar of conformity. So, I guess Purgatory is also the rescue platform for them where I don't have to compromise my thinking.’
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