magRush 17: Works That Work

Most design magazines are about design as a very closed specific endeavour. Works that Work not only seeks to break this world open, relating design to everyday experience and placing it in the real world, it has sets out to redesign the magazine business model. From its crowd-sourced start to its experiments with international distribution, editor/publisher has sought to change the ways magazines work. This applies to the editorial content too; his editor}s letter skillfully links seemingly disparate stories into one chain of events. Starting with the toilet system at Schipol Airport, via the Jumbo Jet (originally designed to carry cargo) and on to the standard global container box (below), it’s a clever way of linking content.