Scope magazine

I love this 1940s front cover, but I was particularly struck by how designer Lester Beall had the freedom to refer to the modernist art and design movements of that era – Dada and Futurism, the Bauhaus – despite Scope being a magazine about the medical profession.

Image from a set of magazine covers picked out in a slideshow by The Guardian. from the new Phaidon ‘Archive of Graphic Design’.

More about Lester Beall and Scope here.