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The Flatplan 2020 masterclass

The Flatplan 2020 masterclass

The Flatplan is magCulture’s one-day masterclass in the art of making magazines.


2020 will see the third edition of the Flatplan, bringing together expert editors, designers, printers and distributors who’ll cover everything you need to know about creating a successful publication. You’ll leave with the knowledge needed to develop your abstract idea into a physical magazine people will want to buy, read and enjoy.

What’s the format?
Our guest speakers will share their knowledge in a series of presentations and small group discussions throughout the day. There will also be time to talk informally with speakers and fellow attendees about your ideas.

The day will kick off at the magCulture Shop with pastries and coffee before magCulture founder Jeremy Leslie opens the morning session with an overview of the indie magazine scene and mag-making glossary. We’ll invite attendees to share their magazine ideas before we hear from our first speakers.

We’ll head to a nearby cafe for lunch before returning to the magCulture Shop for the afternoon session and closing drinks to celebrate the day.

The talks will fall under three categories:

Developing your idea
Identifying your USP
Believing you can make it happen


Getting your magazine into shops
Using digital platforms to promote your title
Understanding the financial side of making magazines

Our confirmed speakers:

Nina Carter
Creative director, It’s Freezing in LA!
Holly Catford
Art director, Pit magazine
Dan Crowe
Editor, Port
Gem Fletcher
Photo director, Riposte
Alison Branch
Managing director, Park Communications printers
James Laffer
Ra & Olly distribution

Also joining us on the day for our breakout sessions:
Ro Jackson, founder of Slowe
Zena Alkayat, founder of Bloom

Who is the day for?
More and more people are intrigued by the world of indie publishing and starting their own magazine, but knowing exactly where to start can be daunting. We created The Flatplan specifically to help people overcome this. You may have no experience at all, or some experience of parts of the publishing process; you may have a great idea for a magazine and wonder what the next steps are, or have already started the process but be looking for further guidance.

The day will provide heaps of practical advice as well as creative inspiration to help you achieve your ambitions. We’ll be highlighting some of the success stories from previous years, and hope to see magazines from this edition make their way onto the magCulture Shop shelves too!

Spaces are limited to ensure everyone gets the most out of the day. Once you’ve made your booking, you’ll be invited to tell us more about your idea so we can tailor the day accordingly.

"It was during one of the MagCulture Live conferences that I had the idea to launch a magazine on climate change. So, I was super thrilled when only a few months later they offered a workshop on everything you needed to know about the process of making a magazine from distribution, to financing, to finding writers and the right kind of format….all my questions were answered and I was encouraged in the process. Only five months later I was holding the first copy of my magazine.”

– Afsaneh Angelina Rafii, Icarus Complex

What’s included in the £150 ticket price?
Coffee, lunch and drinks at the end of the day
A 15% discount voucher redeemable at the magCulture Shop/online

Do you offer student places?
We have three free places available for students and under 23s. Please apply with a brief outline of your magazine idea (no more than a single A4 sheet please) to:, with the subject line ‘Flatplan u23 2020’. The magCulture team will select the three best ideas we receive. The deadline for submissions is midnight on Friday 14 February, and the successful applicants will hear from us the following week.

Event postponed

Sunday 15 March 2020

magCulture Shop
270 St John Street
London EC1V 4PE

We’re grateful to Park Communications and the Five Points Brewing Company for their support of The Flatplan

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