200 x270, 100 pages
Editor and designer: Morgan Allan
This new magazine was launched by recent graduate Morgan Allan as a riposte to what he sees as the PR-driven world of youth culture mags. His alternative promises to avoid PR pressure and follow its own course.
The result is a well designed, broad selection of stories with a nice mix of moods including a series of campaigning mock ads. The centrepiece is the cover story; an interview with singer-songwriter MaZz sees her dress up as a number of her hereos, including Kendrick Lamar and Sade.
Other interview subjects include Callum Jacobs, the man behind football mag Caricom, and Stephanie Francis-Shanahan of School Bag.