The Life and Death of the Human Soul of Design

145 x 185 x 60 mm box, containing a 120-page publication and plastic skull model kit

Singapore (English-language)

One-off

Created by: Pann Lim

Important!
— Due to the high price and rarity of this item we strongly recommend you select our DHL shipping service at checkout, for a fully tracked and secure delivery. We will be unable to replace copies lost with other post services.

‘Assemble, take apart, question everything’

After 13 issues of Rubbish FAMzine, creative director Pann Lim turns his familiar design and production aesthetic to a special one-off project expressing his thoughts about the impact of A.I. on graphic design.

The Life and Death of the Human Soul of Design is a research-led publication developed as part of Pann’s MA studies at Lasalle College of the Arts. It asks one of the most urgent questions facing the creative industry today: what remains irreplaceably human in the age of generative A.I.?

Built on 28 years of professional practice, academic research and real-world case studies, it presents the Eleven Dimensions of the Human Soul of Design, a framework that gives designers, educators and students a shared language for what they bring to the work that no algorithm can replicate.

Packaged as a box set with the Human Skull of a Graphic Designer, a 1:2 scale 15-part plastic model kit, the publication is both a statement and a provocation. On the one hand, a serious and thoughtful look at a vital issue, on the other an inspiring and engaging piece of editorial design that reminds us of the power of human design skills.

This is not about rejecting A.I. It is a reminder that the human behind the work still matters.

On the Journal:
‘Although unique in execution, Rubbish FAMzine does what all magazines aspire to—it creates a unique world that is entirely its own—and is an inspiration to magazine-makers of all types everywhere.’
read more