Christmas #10: Hero

If you enjoy looking at buff young men, here’s your Christmas treat.

Now on its second issue, Hero takes a close look at new modeling talent, the twist being it focuses exclusively on male rather than female models, which makes a change. Think of it as a male version of BabyBabyBaby but with professional models. And these are serious models. It’s good to see another different take on the men’s magazine.

Designed by James West, it has a strong, functional, PowerPoint-like typography that works well with the images. It’s also notable for the way its matt uncoated paper stock soaks up the printing inks – the colours are fine but you can smell an issue from several yards.