Viscose Journal #7
200 x 300 mm, 174 pages (unbound with elastic band)
Copenhagen / New York (English-language)
Irregular
Founding editor-in-chief: Jeppe Ugelvig
Issue co-editor: Laura Gardner
Creative director: Filip Samuel Berg
Art director: Laura SIlke
Viscose is one of several magazines—think Vestoj, Novella—addressing the theoretical rather than commercial side of fashion.
This seventh issue (or rather, Viscose N° 7)is a weighty dossier on ‘Scent’, a critical and hugely commercial part of fashion, yet one that receives little editorial attention. It explores not only scent's histories of branding, manufacturing, exploitation and objecthood—images of beautiful perfume bottles are scattered throughout—but offers an intriguing example of giving language to the atmospheric and abstract.
Inside: Whitney Mallett on Mugler's Angel; Sissel Tolaas extracts smell molecules from The Met's garment collections; Hsuan L. Hsu unpacks patterns of anti-Blackness in deodorants; the Axe effect; and reviews from online perfume blog Memory of Scent. Plus, transform the cover into your own personal N° 7 box once cut out.