Electronic Beats (magazine of the week #9)

My Magazine of the Week strand has gone awol this year, as has magCulture itself recently (sorry!), but here is Magazine of the Week back again.

Electronic Beats is a customer magazine from mobile comms company T-Mobile. It's produced in English from Germany, edited by Liz McGrath, and serves to hold together T-Mobile's music marketing across Europe. It looks great, with a visual identity that is clean, modern and most importantly, flexible. Best of all, as a magazine promoting T-Mobile, it feels 'on-brand' without being slavishly branded. It's available online here. (thanks Boicozine)